Using social media

HAVE you embraced social media as part of your marketing strategy?

Did you know that 34% of bloggers post opinions about products and brands?

Consumers are now doing their research via social media before making buying decisions.

In fact, 78% of consumers trust peer recommendations and only 14% trust advertisements.

Do you know what people are saying about your brand, your industry, your competitors?

Is it time to become more visible on line? If so, here are some very practical ideas to help you get the most out of your blog.

Posts should be 250–500 words (subject to the depth of the topic).

On average people spend 96 seconds on a blog so this is the amount of time you have to entice them to stay – to read on.

Blogs need to be interactive and ask questions – make the reader want to respond.

Here are 10 blog writing tips:

1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.

2. Make it valuable and worthwhile. Don’t waste people’s time. If you don’t have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldn’t go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. 5. Keep it lively, make it snappy and snazzy. Even if you aren’t a natural-born writer, you can write for your blog. Just write like you’re speaking to your friend, or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence – don’t make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. It’s okay to use common expressions from speech.

Examples: Go figure. Don’t even go there. Now, I ask you. Gotta love it. (And, remember the age group of your readers.)

10. Use a clear headline, and don’t be afraid to make bold statements (but don’t mislead people either). Make it snazzy and use key words.



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