QUEENSLAND tourism operators are being urged to register for this year's DestinationQ forum to be held on the Sunshine Coast.
DestinationQ is a State Government commitment towards building the tourism sector with a goal of increasing overnight visitor expenditure to $30 billion per annum before 2020.
Minister for Tourism Jann Stuckey said on Monday that since its inception in 2012 the DestinationQ Forum had become Queensland's premier tourism industry event.
She said this year's forum will be held on September 16 and 17 on the Sunshine Coast at the Sheraton Noosa Resort and Spa and the Outrigger Little Hastings Street Resort and Spa.
"The 2014 DestinationQ forum will focus on the implementation of practical steps industry and government are taking to deliver Destination Success: the 20-year plan for Queensland tourism," she said.
"Themes will centre on product innovation and growing our destinations to achieve long-term success.
"Importantly this will be an opportunity for industry and government to report on the progress of our partnership and explore new actions to achieve our long-term vision."
Ms Stuckey said for the first time, the forum will include 'Master Classes' for attendees to gain a deeper understanding of current issues for the industry and learn from the success stories of experts.
To register your interest in attending the DestinationQ forum visit www.destq.com.au.