Tomboy shows her girly side with fashion store

This week's Girl Friday is Jade Blackman.
This week's Girl Friday is Jade Blackman. Brenda Strong

FOR fashion-lover Jade Blackman, opening her own clothing store wasn't something she always dreamed of.

A self-confessed tomboy when she was younger, Jade grew out of that and is now passionate about all things girly.

The 31-year-old decided to launch a store called Wild Heart in Stockland, selling hats, candles, tops, dresses and many more pretty items.

The shop has been a pop-up since January, and is currently a semi-permanent store across from Big W.

"I have five more weeks left in the shop," Jade said.

"It's been so well-received and people have been so supportive. But it's been heartbreaking telling people I only have six weeks here," she said.

Passers-by have complimented her efforts, something Jade appreciated.

"I even get old ladies saying to me 'this shop is so lovely', so it makes it all worthwhile."

The Noosa resident originally saw a gap in the fashion market in Gladstone, a problem she identified when she used to visit the city.

"My dad lived in the Gladstone area and there was no shops," she said. "There's more choice for customers now."

In her spare time, Jade likes to hang out with her eight-year-old daughter and relax.

"I like to go to the beach, shop and eat out. I spend time with friends and my daughter - we both like art, craft and cooking," she said.



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