VIDEO: Gladstone kid 'streetwear' business earning big bucks

TAHNEE Guinea and Kym Ellis have created something Gladstone has never seen before.

The born and bred locals have started up their own business based in Gladstone, Jnr.co, operated entirely through a website that serves across Australia.

The website sells the latest streetwear style of clothing on the market for kids ranging up to 10-year-olds.

Gladstone teens Tahnee Guinea and Kym Ellis start savvy new kids clothing company.
Gladstone teens Tahnee Guinea and Kym Ellis start savvy new kids clothing company. Paul Braven

Co-owner Tahnee Guinea said they noticed a gap in the market for the particular style of clothing and age group.

"We don't want plain, we don't want boring … We want different," she said.

"We want to sell brands that are unique, top quality and keeping up with the streetwear trend that adults and teenagers are so into these days."

"We chose to stock brands not only from Australia but a few from overseas that are in line with the our vision and the style of clothing we want to sell - the simple, effortless and cool look."

Ms Guinea said in the planning stages they kept in mind kids growth rates from that age, understanding that clothes never fit for long at that age,

"It's another reason why we decided to go with streetwear because it's affordable, every day casual wear," she said.

While they predominantly stock other brands the business also sells their own apparel, designed and produced locally.
 

 "We have kids tees and adult tanks, which was used mostly to promote our business in the beginning and we still sell it on the website," Ms Guinea said.

"Whilst we have a vision of selling our own brand, we also have a vision of getting good Australian brands onto the fashion stage not only in Australia, but globally.

"We hope to expand the business to be able to sell overseas someday."

The business came together fast with about four months of planning, organizing and sorting legalities and two months of putting it all together.

"The name of our business didn't take long, just like the brand we kept it simple and to the point and the word 'junior' completely defines who we are and it's different," Ms Guinea said.

"We also had to consider the Gladstone economy, especially because that's where the promotion of our business and product would begin.

Gladstone kids model clothes sold off the Jnr.co website. Photo: Sam McGrath Photography
Gladstone kids model clothes sold off the Jnr.co website. Photo: Sam McGrath Photography Sam McGrath Photographer

"We didn't know what to expect at first, but business is really good, not only do we sell in Gladstone but we have sold products to various places across Australia."

The clothes sold on the website are all modelled by local children, and taken by Gladstone photographer Sam McGrath.

"The support we have gained from the community, friends and family in getting this business of the ground has been awesome," Ms Guinea said.

To see more about what the duo are about or to go for an online shop head here.



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