Special town cash card to support small business
Small businesses hit hard by coronavirus hope the town’s new dedicated EFTPOS card will encourage customers to shop locally through discounts and deals.
Energy Minister Dr Anthony Lynham and Labor candidate for Caloundra Jason Hunt today promised $30,000 to back Caloundra small business with a marketing strategy – including a Caloundra card – in partnership with the Caloundra Business Alliance.
Caloundra Business Alliance committee member Neville Reid said while there was no release date, he hoped it would give businesses a much-needed boost.
“This card should be a great incentive to keep people shopping locally in town hopefully when its rolled out it will only increase business for all the small businesses in the city,” he said.
Shoppers will be able to buy the “Shop Caloundra” from allocated stores and transfer funds before using it to make purchases in the town.
The card will give users access to special deals and discounts organised by the Caloundra Business Alliance and the Chamber of Commerce.
Mr Hunt said backing local business also backed local jobs.
“When the Caloundra Business Alliance raised this with me, I knew it was worth backing,” he said.
“The marketing strategy will encourage locals to buy local and includes a Buy Local promotional and discount card that also functions as an EFTPOS card.
“This is grassroots economic recovery driven by local business, drawing customers back to our city’s central business district to support local jobs.”
Dr Lynham said small businesses were the backbone of Queensland’s economy and represent 97.4 per cent of all businesses in the state.
He said with Christmas just nine weeks away, residents should consider shopping locally rather than heading online.
“This initiative is all about backing local businesses with their own solutions,” he said.
“The pandemic changed our habits, but it’s important as we work towards recovery that we think local, and buy local, to grow local.”