Sonia Kruger's causing waves again, but not about babies
THERE'S a storm brewing and Sonia Kruger is right at the centre.
No, I am not talking about the baby-at-49 controversy. Frankly, I take my tattered hat off to anyone who fights so desperately to join the zombie army of brain-fried, sleep-deprived, Weetbix-smeared parents of small children.
I mean the ads for the new season of Big Brother, coming up on Nine on September 8.
There's Sonia, ethereal and blingtastic glam, simultaneously channelling Galadriel, Cleopatra and Noah.
Housemates disappear into an ark, including one with what appears to be a snake's tongue. And Sonia carries a big stick that triggers earthquakes, for Buddha's sake!
Frightening bible-schlock imagery aside (I was surprised there were no apples or fig leaves), apparently it means one housemate will have the ultimate power. And from the ad, that power seems to be a Spiderman-like ability to shoot people with lightning from their bare hands, rendering them clothes-torn smoky and bewildered.
Whatever it means, can we just pause and bask in the revival of 1990 electro-rap hit The Power by Snap. Ahh, the memories.
From the looks of the ark ad, it's disappointing to see familiar stereotypes crop up (country farmers, city hipsters, professional corporates). And all so very young. Sigh.
I was having a chat to last year's Big Brother winner Tim Dormer recently about things like how annoying name-droppers are.
He also told me that evictions will be held on Tuesday nights this year and something is in the works for a different style of show Mondays.
He too will be involved this season - and certainly he pops up in his skeleton onesie at the end of the promo - but he was hush-hush on details.
Bravo to Nine for some of the most inventive and slick promos to come out of their offices in a good long time.
They are Tarantino random, but executed with a brash confidence that makes them work.
I am looking forward to this season and sure, I'm shallow enough to admit it, it's probably because I've been enticed by the storm promos.
Let's just hope there are no super storms actually occurring in real weather at the time the show is broadcast. It does run out of Queensland over summer.
Did someone say cyclone?
That could be unfortunate.