SINGER Dallas James Cheong, partner Ingrid Pullen and their two-year-old son, Tashi, live a regular, loving family life at their home in Eureka.
Ingrid practises permaculture and has just started a business in photography, while Dallas has made a name for himself by singing at weddings and gigs.
The young family is currently in the middle of the perfect media and online storm.
First it was Dallas's audition on The Voice Australia (NBN), aired last Thursday, where he was accepted in the competition and became part of Team Joel (Madden).
"My goal is to get off the grid. I want to buy some land, grow our own food and be completely sustainable," he said.
"I am using mainstream media as a way to get out of a mainstream lifestyle."
Minutes after the TV show ended, radio hosts Kyle and Jackie O posted a photo on their Facebook page of Ingrid breastfeeding Tashi.
Hundreds reacted against the radio hosts for publishing the photo, and plenty criticised Ingrid, too.
Ingrid explained the family waited all day for Dallas's audition.
"By the time he went in, Tashi was very tired and he had a meltdown," she said.
"I told the producer I was going to breastfeed him to calm him down."
Despite this, Dallas and Ingrid do not feel wronged by the controversy.
"I just wanna thank the Kyle & Jackie O show for the boobies post. I think it's actually been great for women," Dallas posted on his Facebook page yesterday.
"So I think it's a good outcome, no animosity on my part.
"I believe women should be free to do their motherly duty where and when they please, regardless of the opinion of men or other women."
The third part of the media frenzy is over the family's outspoken stance against gas mining on the Northern Rivers.
Dallas's Facebook profile picture shows him holding a sign saying: "Hi, my name is Dallas James Cheong. I am about to be arrested and dragged away from my family".
Dallas is also part of the Gigs not Rigs movement, which organises fortnightly music events to fundraise for the Bentley Blockade.