More to Gladstone than three-eyed fish
GLADSTONE'S a great place to live - and the whole of Australia's about to be given that message.
The liveability, diversity and optimistic nature of Gladstone will be portrayed in national newspaper The Australian on Monday.
The project by Gladstone marketing agency Cooper McKenzie will result in a 6-8 page feature in the nation's most widely circulated newspaper.
Directors Grant Cooper and Jamie McKenzie said their aim was to "realign people's perspectives of Gladstone".
They hope the report will highlight business, mining, energy and infrastructure sectors in a thorough and unique way.
Mr McKenzie said the majority of national stories about Gladstone focused on LNG.
"It (LNG) did thrust the brand of Gladstone to the national and world spotlight for lots of good reasons, but over time I've observed that the Gladstone brand has become side tracked," he said.
"The other great things like the other industry, people and liveability were going unacknowledged."
The Australian editorial team will determine the focus of each story.
"You say the word Gladstone and people think LNG or three-eyed fish … this is a chance to put out there that Gladstone is not as bad as what some may think - it's 10 times better," Mr Cooper said.
They want to portray Gladstone as more than an "industrial city" and increase investment interest.
"Out of all of this we want a change in perspective from decision makers, investors and government in Queensland, nationwide and hopefully internationally," Mr McKenzie said.
GAPDL chief executive Glenn Churchill encouraged residents to promote the highlights of our region.
He said the Gladstone region was already promoted by pictures in train and airline travel magazines and billboards.