$109 flights Scoot doesn’t want you to take
Don't stop in Singapore.
That's the surprising message to Australian travellers from one of the world's top low-cost airlines.
Singapore-based carrier Scoot has launched its latest flight sale by laying down a challenge to Aussie families to become more adventurous in their holiday choices.
The airline is suggesting that instead of playing it safe and sticking to destinations close to home - like Singapore - Aussie families should consider heading further afield.
Flights to Singapore from Australia are currently on sale from $109, with fares to India starting from $179, and Athens as low as $319.
"The culture and exotic flavours and sounds of countries such as India are really within reach, budget-wise," Scoot's campaign spiel reads.
While Singapore has a reputation as a family-friendly destination - with attractions such as Sentosa Island and the Gardens by the Bay - Scoot says it wants Aussie families to consider other more exotic destinations in its network, too.
The airline says it's making far-flung destinations such as India, Greece, the Philippines and Germany - more accessible and affordable for Australian families.
Scoot has enlisted the help of Melbourne 10-year-old Keira Lucas, one of the stars of the blog Our3kidsvtheworld, to talk up the benefits of taking the kids on a big trip in a video spruiking the airline's "Go Beyond" sale.
"Parents, don't put your life on hold any longer," she says in the ad.
"I'm challenging you to go beyond the Outback, to as far away as India."
Scoot's Australian country manager, Jared Simcox, said the campaign aimed to change parents' mindsets about "family-friendly" destinations.
"We always hear parents with young children say that they prefer not to travel to out of the ordinary destinations, as they worry about whether there will be child-friendly activities or attractions, or that the cost of travelling with the whole family will be prohibitive," he says.
"Scoot hopes to showcase the priceless travel experiences parents get to have with their young children and how the children form lifelong memories from these travels, even if the experiences aren't what you'd typically term as 'child-friendly'."
Scoot was recently named the Asia-Pacific's best low-cost airline for 2018.
Flights to Singapore start from $109 from Perth, $119 from the Gold Coast, $129 from Sydney and $149 from Melbourne.
Scoot flies to eight destinations in India, including Jaipur, Amritsar, Kochi and Chennai, with flights starting from $179 from Perth, $189 from the Gold Coast, $209 from Sydney and $219 from Melbourne.
Flights to Athens are now on sale from $319 from Perth, $329 from the Gold Coast, $339 from Sydney and $359 from Melbourne.
Scoot's "Go Beyond" flight sale ends at 2.59am (AEDT) on February 1.
Only limited seats are still available for the lead-in prices, with the sale fares only available for selected travel dates by October 27, 2018.
For details see flyscoot.com/gobeyond
For more travel news and inspiration sign up to Escape's newsletter.