Business

Tourist information centres under spotlight in review

GLADSTONE'S tourist information centres are there to lend a helpful hand, but as businesses they are undergoing a thorough review to determine their futures.

It will be part of a statewide review on visitor information centres that is inviting open comment on a 91-page discussion paper, giving a comprehensive insight on the current situation of the centres.

The Tourism and Events Queensland paper discusses the future role and function of information centres, the digital future, management, best practice and customer service, and responsive actions for the future of the network.

The Gladstone region has six visitor information centres under its network, including Agnes Water, Biloela, Boyne/Tannum, Gladstone, Miriam Vale and the Rural Hinterland Visitor Centre.

Gladstone Area Promotion and Development Ltd is the Regional Tourism Organisation for the Gladstone and Banana Shire Regions, with GAPDL chief Glenn Churchill the region's appointed representative to the Queensland State RTO network committee.

The public has the opportunity to comment on the future directions paper until January 31, with the final paper being launched in April.

The paper talks about the global trend influencing tourism with the increase of digital technology, encouraging visitors to spend locally, and looking at the relevance of accredited visitor information centres.

Some of the challenges noted in the discussion paper, and pointed out by Mr Churchill, include:

  • The inconsistency in how visitors can access information and have bookings made,
  • The poor delivery of information online during planning phases,
  • Lack of funding for important and necessary research projects,
  • A dependence on volunteers who may not have technical knowledge.

Mr Churchill said it was timely to review the current role and function of the centres and gain some insights into what the future could look like.

Find the full discussion paper through Tourism and Events Queensland.

Topics:  gapdl glenn churchill tourism



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