READING! It's a vital skill that everyone should have.
In a world where technology rules, it's important we encourage children to swap their iPads, Nintendo DS or laptops for books.
Today, the Queensland Premier's Reading Challenge begins.
Parents and schools should see this competition as the perfect opportunity to get children to take a break from their electronics and dive into some good old-fashioned books.
Whether Dr Seuss, Charlotte's Web or Where the Wild Things are, there's a plethora of fun and informative books on shelves in libraries, book shops and schools across the region.
The sooner children learn to love the written word, the sooner they'll begin to expand their minds.
Reading, like basic mathematics, is a skill children will carry into adulthood.
It will improve their studies, influence their conversation skills and give them the key to forging strong careers.
But most importantly it will expand their worlds beyond their own front door.
Simply diving into a good book, or 10, will unlock their imagination and let them fly to worlds they can only read about.