NOTHING stands out in a crowd like purple.
Yesterday, Relay for Life teams throughout the region donned their best purple numbers to help raise awareness for the upcoming Cancer Council event.
Relay organisers asked teams to wear something purple to get the message out about the need to find a cure.
There was a diverse range of purple attire on show in workplaces, childcare centres and community groups as the region embraced the cause.
This year some of the more eager participants went to new extremes including hair dying and cross-dressing.
Relay for Life will be held on July 28-29 and raises much-needed funds for the Cancer Council.
The event sees teams of up to 15 people keep a baton moving in a relay-style walk over 18 hours.
Relay for Life chairman Councillor Col Chapman said we all should consider "who it is we're relaying for".
"The great thing about relay is that so many survivors are involved," he said.
"Last year we raised over $200,000 for the Cancer Council. The community is very generous in Gladstone."
It's not too late to form a team or make a donation.
For more information go to relayforlife.org.au.
2012 Purple Day
Purple theme to raise awareness of Relay for Life
Workplaces, childcare centres and community groups throughout the region embraced the cause
Relay for Life takes place on July 28-29