Menu
Lifestyle

Prices slashed in supermarket discount war

Trish Simpson, owner of Murphy’s Crossing, with free-range chickens and eggs at her Wasleys property.
Trish Simpson, owner of Murphy’s Crossing, with free-range chickens and eggs at her Wasleys property. TAIT SCHMAAL

EGG prices are being smashed and bread costs sliced in a supermarket discounting war.

Coles, Woolworths and Aldi recently dropped the price for a dozen of their own brand free-range eggs by as much as 40c a carton in a scramble to win over shoppers.

Coles on Wednesday also announced price cuts to more than 30 bread varieties.

These include $1.90 savings on various Tip Top fruit loaves, and 10c to 50c reductions for popular Coles Bakery products. Arch rival Woolies reacted swiftly, saying it already had the lower prices for some items but would match others including Tip Top cuts.

Coles bakery general manager Jon Haggett said the price drops would help shoppers collectively save millions of dollars a year nationwide.

"We know bread is a household staple and always on the shopping list, so we're working hard to lower the price because we know every bit of savings count," Mr Haggett said.

Queensland University of Technology retail expert Associate Professor Gary Mortimer said moving to lower everyday-prices for staples gave time-poor shoppers the confidence to consistently budget rather than relying on ad hoc promotions.

Aldi's Lodge Farms free-range eggs are down to as low as $3.69, depending on egg size. Coles and Woolies have reduced their house brand free-range eggs to as low as $3.80 a dozen.

At Woolies, average branded cage-egg prices have also fallen to $3.50, down $1.50, while Aldi's cage-free eggs dropped 40c to $3.49.

Free-range egg sales now account for 40 per cent of grocery store purchases - double that of a decade ago. Victorian Farmers Federation's Tony Nesci criticised the discounting, saying it was a repeat of the $1-a-litre milk campaign, which would squeeze farmers' profit margins and damage the long-term viability of the egg industry.

"It's happened in dairy with $1 milk, it happens routinely in the fruit and vegetable industry, and now it's happening with egg products," Mr Nesci said.

Aldi said it had absorbed the cost of reductions "with no impact on the suppliers".

Woolworths said it had worn its recent free-range egg price reduction rather than passing it on, and was also supporting farmers by bringing branded eggs into its prices-dropped campaign.

Trish Simpson, owner of free-range egg producer Murphy's Crossing, said her Wasleys company increased its price for a dozen eggs by 50c to $5 due to higher grain prices.

"We haven't put our prices up for two years but we had to and now we've got the big boys (supermarkets) having a price war," she said.

"We might also be going into a drought and the big boys aren't doing anyone any favours."

Topics:  aldi coles eggs woolworths

News Corp Australia


WATCH: Man rushed to hospital after serious traffic crash

SERIOUS CRASH: A driver has flipped his car onto its roof after a dramatic crash along Rosedale Rd.

Man suffers possible broken legs, abdominal injuries

113 jobs in the Gladstone region you can apply for right now

JOB OPPORTUNITIES: Cr Cindi Bush has compiled a list of more than 50 jobs taking applications right now.

Cr Cindi Bush has compiled a list of job opportunities.

UPDATE: Bruce Hwy reopened, trains restarted after bush fire

FILE PHOTO: Dave Hodgson from Mount Maurice Rural Fire Brigade in 2011.

The fire caused significant smoke across the highway.

Local Partners

Pregnant Erin Molan hospitalised

THE pregnant Channel Nine star was rushed to hospital after collapsing at work and hitting her head on the ground.

Botched jump led to years of hell

Hilary Judith nearly died in a skydiving accident. But that was only the start of the trauma.

Her body was reliving the accident, over and over again

Return to sender

HEAR THE ECHO: The Mountain Story is a metaphor for life in general.

Like a voice echoes in the mountains, in life we get what we give

Tough love day care

.

Nothing quite like a headbutt in modern child raising

premium_icon Junior sport in Qld becoming too expensive for parents

Zali, 4, and Digby Tidey, 7, check out Aussie rules, at Yeronga football club in Brisbane. Picture: AAP/Claudia Baxter

The cost of junior sport is becoming a growing concern

Don't just dream about it

RELAX: Create an inviting place to retire to at night with a comfortable mattress and quality bedding.

Make your bed a place where dreams are made