Career puts stop to youthful fun

EMPTY pockets and obligations to family and work are stopping young Australians from pursuing some of life’s greatest experiences, a recent survey revealed.

Conducted on behalf of Carlton Dry, the Newspoll research examined what young Australians consider to be once-in-a-lifetime, must-do activities, and what’s holding them back from pursuing them.

Vincent Ruiu, Carlton group marketing manager said: “The research is clear, twenty-something Australians are fed-up with missing out due to empty pockets and the pressure of trying to get ahead of the pack.”

Pressures to focus on careers and climb the career ladder at a young age has seen twenty-something Aussies feel that they are obligated to focus on their careers, with nearly one-half (48%) of participants in the survey listing the daily grind as the number one thing that prevented them from seeking adventure overseas.

However, the thing that most young Australians found to be the biggest hurdle was money – 82% of those interviewed said a lack of cash prevented them from dropping everything and tackling the experiences they craved.

Carlton Dry has launched Carlton Dry 100, to give Gladstone residents a chance to drop everything and go for it. The year long promotion puts 100 once-in-a-life-experiences up for grabs. Register at the Calrton Dry Facebook page.

‘Must-Do’s’ for 20-somethings

  •  Live it up in Las Vegas, a la The Hangover
  •  Knock back a stein at Munich’s famous beer festival, Oktoberfest
  •  Race a bull in Spain
  •  Party at the colourful and crazy Carnavale in Rio de Janiro
  •  Get wild on an African safari
  •  Rock out with celebs at the star-studded Glastonbury Music Festival


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