DON'T ice your pets.
That's the warning from the RSPCA as Gladstone region residents embrace the ice bucket challenge.
Already the city has held two public challenges - one last week at CBD hotel and one this week at a homewares retailer.
The challenge raises cash for motor neurone disease and has taken off globally.
As the trend heats up, RSPCA Qld spokesperson Michael Beatty urged residents to cool their heels if they were thinking of bucketing their animals.
His warning followed the posting of a video on social media of a teenager in London dunking his pooch.
The youngster slams his puppy head first into a bucket of water.
"They may not even think they're being cruel, but it's very distressing, even dangerous, for the animals concerned," Mr Beatty said.
"It started off as a great idea to raise money for charity but now some people have taken it too far and once again it is animals that are suffering.
"By all means do it yourself but don't involve animals."