Naked shearer's pic used to shoot down Peta campaign
ON A Friday afternoon, Daniel Telfer made his workmates roar with laughter by shearing a sheep in nothing but his boots.
It was a moment photographer Jacqui Bateman, who owned the sheep Mr Telfer was shearing, will never forget.
And now that very image will be burned into the minds of PETA activists around the world.
This week PETA (People for the Ethical Treatment of Animals) launched its latest advertising campaign protesting against the wool industry by showing model Joanna Krupa standing naked while holding a fake lamb drenched in blood and cuts.
The image was branded with the words, "Wool: The Naked Truth - There is nothing warm and cuddly about wool".
Hours after the image was released, farmers in Australia hit back.
A call was put out on social media to post good shearing photos, and soon enough news feeds were flooded with true reflections of the wool industry.
Mrs Bateman, who still had her photo of Mr Telfer on file, decided to rebut Peta's campaign with a tongue-in-cheek approach.
"I thought I should do it with a different tact, use a bit of humour and take the mickey out of the PETA mob, rather than just lock horns and argue the case. You are not going to get people to listen to you if you do it like that," she said.
Mrs Bateman uploaded her picture of Mr Telfer in the raw, juxtaposed with the PETA advertisement. The post has now been viewed by more than a million people on Facebook.
Her image used the words: "Dear PETA - I see your naked model and your fake sheep. And I raise you, one naked gun (shearer) and a real sheep. Sorry. Mine's waaaaaayyyyyyy more believable than yours. I win. Hands down."
"I had nearly all positive comments," she said.
"There was one comment (on Facebook) that said, 'Well, that's what you get when you ask a model to shear a sheep'."
Mrs Bateman and her husband Richard run a mixed farming property on the Limestone Coast, in South Australia. She said the PETA campaign had united the farming community.
"I think the rural community has the smarts now to hit back. We are much more aware of the power of social media," she said.
Meanwhile, the man at the centre of attention, Daniel Telfer (aka "The Naked Gun") has thoroughly enjoyed being part of the social media campaign.
"He is a local shearer from around here. This wasn't a posed shot at all. He just walked into the catching pen and then came out in the raw - totally starkers," she said.
"I just thought, 'Oh, I have to get a photo of this.'"
Mrs Bateman said the picture was the only 'useable' frame she got, as she was in hysterics with laughter.
"It was just the luck of the draw there weren't any dangly bits in the photo," she said.