Pricey rooms a downer for local tourism

GLADSTONE'S coastline has social media buzzing but the hinterland areas are little known.

The coastline, islands and the harbour are the most-mentioned attractions for the region on social media.

An analysis of 20,000 social media mentions and 8400 online reviews of Queensland tourism spots also identified Gladstone city itself among the most-commented on destinations in the region.

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The report, commissioned for the DestinationQ conference, found 83% of all social media comments about Gladstone tourism were positive.

Accommodation, location and the service staff provided received the most positive mentions.

The most complained about issue on social media was the overall price, as well as noisy rooms.

While the analysis found strong evidence for island, coastline, harbour and city attractions, it showed people were not posting about rural and hinterland destinations in the region.

Despite the strength of island and coastline destinations, there was less social media mentions of the southern Great Barrier Reef, or fishing and crabbing.

Alongside the coastland and islands, Gladstone city and harbour featured prominently in social media mentions and posts.

The friendliness of the staff received the most positive comments on social media, followed closely by the overall facilities and local food quality.

Restaurants across the region received mostly positive mentions online, as did attractions around the area.

Room quality was the most talked about things online - topping most positive comments and most negative comments.

Tours around the region were also praised online.

Social media comments generally portrayed staff as friendly and knowledgeable and the tours themselves as fun and providing good value for money. 

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