VOTERS are worried about jobs, schools, hospitals and electricity bills - but the NSW Labor Party is convinced "elections can be won or lost on memes".
A talkfest called "the importance of political memes" will be held at the end of the month at the ALP's state conference and hosted by notable social media aficionado Senator Sam Dastyari.
Memes are comedic images that are rapidly spread online. The ALP session comes off the back of a recent ACTU conference for union members last month, where a workshop was held on the creation of memes.
The description for the union-run event read: "When your spiciest memes aren't cutting the mustard, how do you break out of your digital rut?"
Senator Dastyari's presentation will also feature a Labor digital media adviser and an AMWU communications officer.