IN the trade where the best are among many, hairdresser of 29 years and owner of Silver Salon, Rex Silver is changing the local industry now and into the future.
"I'm hoping to take on a first year (hairdresser) every year," he said.
"I'm going to offer a new level of expertise, coming from the top salons in Sydney and Melbourne."
Silver is speaking of his recent relocation from Kings Cross, Sydney, back to his hometown of Gladstone.
"It's always been home," he said.
"It's a new chapter for us, we love it."
The career of this illustrious hairdresser has taken him around the world, competing for Australia in international titles, and taking home fourth place.
The real reward, Silver says is giving someone the pleasure of falling in love with their hair.
"When a customer leaves my salon and bothers to call just to tell me how much they love their hair, it's better than winning an award. It's like any craft.
"I'm offering luxury but not at city prices."
As one of the minority, Silver has big plans for the premises and for his future in Gladstone, with a bub on the way.
"I have three stages for Silver," he said.
"The next two stages are beauty rooms and a dedicated men's salon."
Mr Silver has a hope that at completion, he will employ 14 to 15 team members.
Launching the aptly named Silver Salon, the first of the stages on Thursday May 15, guests travelled from as far as Los Angeles to congratulate Mr Silver.
In this equation, Mr Silver is delivering a great success for Gladstone too.
Further revitalising the Goondoon St stretch, he is also delivering a new standard for Gladstone's present and future.