The Australian Road Safety Foundation campaign hopes to create a strong visual road safety reminder through the use of large stickers which feature photos of children stepping towards the road and speed limit signs.
The Australian Road Safety Foundation campaign hopes to create a strong visual road safety reminder through the use of large stickers which feature photos of children stepping towards the road and speed limit signs.

New 'life saving' stickers show kids running onto road

A NEW road safety campaign is calling on people to use "life saving" bin stickers to help make suburban streets safer.

The Australian Road Safety Foundation campaign hopes to create a strong visual road safety reminder to motorists, through the use of large stickers which feature photos of children stepping towards the road and speed limit signs.

According to research from the Bureau of Infrastructure and Regional Development, Queensland road fatalities rose from 223 deaths in 2014 to 242 deaths in 2015. This reversed a three-year trend in which the number of national road fatalities had been declining.

According to the report more than 30 per cent of crashes occur on Australian streets with speed limits under 60km/hr. Statistics also show that accidents are most likely to occur on weekdays, during daylight hours, when children are most likely to be crossing roads.

What do you think of this road safety campaign?

This poll ended on 23 April 2016.

Current Results

It's a great idea. I'll be buying one of the stickers.

75%

I don't think people will take notice of the stickers.

10%

It's a good start.

14%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

ARSF CEO Russell White said the campaign aimed to send motorists a powerful message.

"We believe these stickers have the potential to have a real impact on our roads, "he said.

"We have seen some very effective road safety campaigns in recent years that highlight the danger that speeding poses to children crossing streets.

"The 'Life Saving' sticker campaign builds on this education process, by providing a real-time reminder to motorists to reduce their speed.

"If someone is exceeding the speed limit, we hope these stickers will prompt them to immediately slow down. Even small changes in vehicle speed can have a dramatic impact on stopping distances."

The launch of the campaign has been timed with the start of the new school term as children return to the roads.

The ARSF has produced a video promoting the stickers which will be shared through its social media channels. 

Mr White said the campaign had a grass roots focus.

"We encourage all Gladstone residents to place a sticker on their bin. It's a simple step but it could help to save a life," he said.

"For neighbourhood organisations it's a particularly worthwhile initiative. The stickers can be supplied to these groups who can distribute them in their communities."

Residents interested in purchasing a sticker for their bin can contact the ARSF hotline on 1300 723 843 or email info@australianroadsafetyfoundation.com to arrange to purchase stickers.

For more information please visit https://www.facebook.com/fatalityfreefriday.



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