James Grugeon from The Good Beer Co.
James Grugeon from The Good Beer Co. contributed

New beer coming to a pub near you

HANGOVERS are hell but come mid-February Australian's will be able to get drunk with a clear conscience --- not that The Observer encourages irresponsible drinking.

Tomorrow the founder of The Good Beer Co. James Grugeon will sit down with the boys from Bargara Brewing Company to get the ball rolling on its first batch of beer.

Although Mr Grugeon had hoped to raise $100,000 through a crowdfunding campaign to get The Great Barrier Beer into pubs, bottle shops and the stomachs of beer lovers, he fell about $50,000 short of his target.

"I'm an ambitious person and the crowdfunding campaign was something I hadn't done before," he said.

"I think it has worked well because we've nearly secured $50,000 from people who haven't even tasted the beer.

"We've asked a lot of people to take a leap of faith and so we're pretty thankful to them," he said.

Once the first batch of beer is brewed Mr Grugeon expects more people to jump on board and back the "good beer movement".

"The crowdfunding campaign wasn't make or break and was instead about generating as many pre-orders as possible and proving to ourselves and all potential partners there was a market for this," he said.

"I think we've done this and soon we'll be able to start raising money for our charities.

"That's the name of the game," he said.

50% of all the profits raised from the Great Barrier Beer will be donated to The Australian Marine Conservation Society.

Mr Grugeon will revert back to more traditional means of marketing and selling his beer which beer lovers and environmentalists will be able to order on the website: http://www.thegoodbeerco.com.au/#donate

The Good Beer Co. crowdfunding campaign.
The Good Beer Co. crowdfunding campaign.


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