Mulling over celebrity chefs with a glass of wine
CHEFS are strange, and we should be grateful.
Who else rises with the sparrows to shop, starts chopping when everyone else is having coffee in order that we can order our trendy breakfast, brunch or lunch, then spends the afternoon cleaning before starting again to accommodate those too lazy to cook dinner, knocks off at midnight before starting the process over again?
Clearly chefs did something terrible in a previous life.
Okay, some may need another life yet, but there's someone happily munching on some creation of some chef somewhere every moment of the day.
Which raises another issue: chefs concoct dishes of fabulous foodie combinations, then cook it repeatedly for months, even years, or until the diners object.
Their previous lives were seriously bad.
However, does martyrdom warrant celebrity status and their own TV show?
Okay, short cooking shows are great, especially the parodies, and as much time as anyone should rightly want to spend thinking about a recipe, and cooking, unless you are a chef.
But struth, chefs just provide a service like any other (usually) small business, so worshipping them for whipping up new hollandaise is a tad OTT.
Anyway, chefs' celebrity has reached new heights, and they've extended their tentacles (salt and pepper) beyond TV shows and shopping centre cook-offs into wines.
Sure we laud doctors and lawyers, but they cure the sick and, well, not sure why we glorify lawyers.
But what about, say, plumbers? Most people spend more fixing their toilet than at a restaurant but do we put plumbers on a pedestal…or wine label?
Or how about Master Newsagent, or Celebrity Paperboy? After all, wine goes just as well with an unrolled newspaper as it does a new rice-paper roll.
Launched six months ago, you might still find these Chef Series celebrity sippers.
Maybe next year 'The Plumbers' Selection'.