Lost precious photos? You are not alone
MORE than seven million Aussies have lost precious photo memories because their images have been deleted, misplaced or stolen, according to new research released by Canon.
The national survey indicates that 66 per cent of the Australians who have lost memories have done so due to the damage or failure of a physical technology device.
Twenty-eight per cent were affected by a misplaced external storage device, 23 per cent due to a misplaced photo album and 25% lost images due to theft of a camera or computer where the images were stored.
"We're taking more photos than ever before and our photos are among our most treasured possessions, yet we're not taking adequate precautions to keep them safer," says Jason McLean, Director - Consumer Imaging, Canon Australia.
"The job of managing our huge photo libraries stored across multiple devices has become more complex and simply overwhelms many of us, leading to irrecoverable losses."
Canon released the survey results to promote its new online irista service which allows users to consolidate their image collections in a single hub and help them search and locate a wide-range of file types (including RAW) by date, location, custom user tags, lens type and albums.
Social integration with Facebook and Flickr also allows users to publish images on both platforms, as well as track social comments directly from the irista interface.
Planned for update from late January 2015, the platform will become multi-device ready and compatible with a wide range of popular iOS and Android tablets.
Irista by Canon will offer Adobe Lightoom integration, allowing users to edit images in Lightroom and store them directly on the platform to maintain a single photo repository.
Integration with compatible Canon Wi-Fi enabled cameras will allow users of those cameras to select irista as a direct upload option on their camera.
'Cloud' storage benefits not understood by Australians
Despite the risks of reliance on external storage devices, the research indicates only 16 per cent of Australians admit they use the cloud to protect their memories.
Moreover, as many as 57 per cent of all Australians claim they do not use the cloud at all, finding it "too confusing" (51%) or "too hard to understand" (24%).
Online security expert Adrian Wood says that while 'cloud' is a buzzword thrown around the business world, there is a concerning lack of education and awareness among everyday Aussies.
"As tech-savvy as Australians are, our understanding of the online world is limited and many people are missing out on the infinite opportunities that are a simple click or tap away," says Mr Wood, director, WhiteHack.
"Instead of the cloud being viewed as a safe and easy-to-use tool, Australians appear to be confused by it, which is only exacerbated by media reports of celebrity photo scandals and online consumer password scams."
According to Mr Wood, by cleaning up a few bad online habits, the cloud could be the best way for Australians to protect their new and old treasured photographs from loss, fire and theft.
"When it comes to password protection, almost half of Australians (45%) claim to use the same password for multiple accounts and 1 in 10 people admit to never changing their passwords once it's set.
"Best practice involves taking the necessary precautions, such as using a strong, random password and not reusing it in lots of places, will assist them in securing their photos on the cloud."
irista by Canon is available at http://www.canon.com.au/irista
The 'entry' tier offers up to 10GB (roughly 2000 images3) free-of-charge
Advanced enthusiasts or professional users requiring higher storage levels can choose from two advanced storage options, with the 50GB Value tier (up to 10,000 images*) and 100GB Premium tier (up to 20,000 images*) available for the following monthly or annual cost:
Up to 50GB: $6.99 per month ($83.88 over a 12 month period), or $69 up front per year
Up to 100GB: $14.99 per month ($179.88 over a 12 month period), or $149 up front per year
Premium package subscribers can increase their storage in additional increments of 20GB (+$20 per year or +$2.99 per month), 50GB (+$59 per year or +$5.99 per month) and +100GB (+$119 per year or $11.99 per month).