FROM now on when you think of Gladstone, you will think of this tune.

The new sound of Gladstone has been officially revealed at the 2013 Gladstone Region Futures Summit.

The jingle and accompanying video, for the 'I'd Rather Be in Gladstone campaign', will be used to promote our region as a place to "live, work and play".

Composer Kim Pascoe said he has vivid memories of being asked to create an iconic jingle for Gladstone.

Kim embarked on a fishing trip with GAPDL chief executive Glenn Churchill on Swain Reef and when he returned he had a new job.

While the musician is used to performing with music legends ACDC, Easy Beats and Sherbet, he admits he's had a lot of fun during the jingle-creating process.

"This is my first shot at writing a jingle," he said.

Kim was asked to create six different jingles to choose from.
He said the key is being able to hook the listener.

"With this one the handclapping in the track is the hook," he said.

"After about 20 seconds you'll go back the chorus, so it catches you like that."

The new jingle, video and lyrics will be up online to listen to as soon as possible.



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