Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion
Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion

Join move to minimalism and get fashion foundations right

DON'T be afraid to be basic, darling - it could just be the key to effortless style.

Streamlining your wardrobe by starting with top-quality basics will make getting dressed in the morning a whole lot easier.

Nobody preaches the minimalist mantra more than Michael Lim, founder and designer at Her Line, a women's swim and fashion line he says focuses on gorgeous practicality.

"Her Line was created for the modern woman,” he says.

"Through carefully considered fabrics and design, both swim and clothing collections exude a sense of timelessness and tactility.

"Every piece is designed to be effortless and easy to wear.”

Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion
Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion

Like everything in fashion, from make-up to haircuts, cultivating an air of effortlessness actually requires a fair bit of thought.

"Minimalism is about considered design through functionality and purpose,” Michael says.

"We elevate our designs through the fabrications we use, incorporating more textural elements.

"The use of colour in each season is also key - we strive to achieve a balanced colour palette through a selection of bold, neutral and feminine tones.

"For swim specifically, we focus on details such as panelling which helps to shape and contour the body for a flattering silhouette.”

Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion
Images from minimalist fashion label Her Line, founded by Michael Lim. For Gold Coast Eye Fashion

These well thought out features are the difference between boring and essential - the perfect little black dress can be worn a hundred times and never get old.

The same rule applies with your everyday staple pieces too, especially in summer.

"Basics are the pieces you always reach for in the wardrobe. They never go out of style,” Michael says.

"In summer, you don't want to over think or over complicate your look, and you don't want to be too precious about your garments either.

"So having good-quality basics allows you to dress up or down, mix and match, and layer effortlessly.”



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