IKEA launches 'virtual store' for Gladstone customers

VIRTUAL LIFE: An IKEA store at Logan.
VIRTUAL LIFE: An IKEA store at Logan. Inga Williams IR070114IKEA

IKEA's announcement earlier this year that it would open online depots in Rockhampton, Mackay, Cairns and Townsville brought on a wave of phone calls from Gladstone residents who felt left-out.

The Swedish furniture giant responded to the "astounding" amount of interest by expanding the roll-out to include a depot here.

Now Gladstone shoppers have the opportunity to experience the next best thing to a physical store.

IKEA launched its Virtual Reality Store this week, allowing online customers to walk through a digital version of an IKEA sales floor.

"We want to offer the full IKEA store experience to our online shoppers," IKEA Australia's Malcolm Haylett said.

"We know that IKEA customers like to look online for inspiration... the virtual reality store is simply a different and more immersive tool that allows you to do that."

WATCH | Virtual Reality Store demo

"You can stand in a room-set and visualise it as if you were there in person, walk the store, check out inspiring room-sets and browse products," Mr Haylett said.

"Once you find a product that you're interested in, you can click on that product and it pops up the product information.

"You can then add to your shopping list and complete the purchase."

The virtual store is available on virtual reality headsets via IKEA's app, as well as desktop and mobile devices.

VISUAL WALK-THROUGH: IKEA launched its virtual reality store this week.
VISUAL WALK-THROUGH: IKEA launched its virtual reality store this week. Contributed

IKEA says it is a first for a large format retailer in Australia.

"For regional customers it's really important because... some of our regional customers are 20 hours drive away from an IKEA store," Mr Haylett said.

"This virtual reality store enables them to experience what a customer would do in a metro market."

The virtual store will be officially launched in Townsville this weekend.

You can check out the IKEA Virtual Reality Store here.

Topics:  ikea ikea gladstone virtual reality

8 things you didn't know you could do at North Straddie

NORTH Stradbroke Island is the perfect getaway whether you plan to stay for a day, a week or even a month.

A whisky-lover's blueprint to Brisbane's best bars

Check out The Gresham for some old-school fine drops.

SCOTCH, Whiskey and Whisky; it all gets a bit confusing.

Your guide to the best Brisbane markets

Enjoy the beautiful offerings of one of Brisbane's many markets.

WHO doesn’t love a good market!?

Ain’t no mountain high enough

No Caption

Brisbane's dishing up the mountain-hiking goods!

Six hideaway bars to escape winter chill

The Gresham's charm will win you over before your first sip.

THESE are the perfect places to hang this winter.

Our six art gallery picks for a creative day out

Queensland's Gallery of Modern Art always has a fun, exciting and interesting exhibition on show for the whole family to enjoy.

YOU'D be mistaken in thinking Brisbane wasn't an arty city.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Boyne Valley Flooding: Resident sick of being 'ignored'

The picturesque Boyne Valley

A Boyne Valley resident says the area's flooding is being ignored

Politicians ducking for cover in light of Deepwater road upgrade

The current track through Deepwater National Park.

Council is looking at options to link Baffle Creek and Agnes Water

WATCH LIVE STREAM: Local gun plays for Open Heelers today

WATCH LIVE STREAM: Country Heelers take on the Queensland Premier President's Team today at 3pm.

Watch live stream of Gladstone gun play for the Country Heelers

Local Partners

Arrival of NDIS, community called to act on 'social responsibility'

GCLA launches newest social enterprise and discusses NDIS arrival, calling community to act on its social responsibility

Bundy mum blogging to get families offline

FAMILY FUN: Deonie Crowther is holding family craft sessions at the Windmill Cafe in Bargara.

Crafty projects a hit with parents and children

Country music stars coming to Ipswich

Ipswich will get it's country on when The Country Superstars Tribute Show hits town on Friday, June 30 at Brothers Leagues Club.

A UNIQUE tribute show will bring a bit of country into the city.

Shoes make difference to kids in Zambia

MANY SHOES: Toowoomba Grammar School's Adrian Irwin and Fairholme College's Libby Stumer with shoes collected for children in Zambia.

Students are making a difference, creating a new project

The top 10 TV shows that need to end

WHEN Fonzie donned water skies to leap a man-eater in a pond, Happy Days’ best days were gone. It’s now time to cull some of our favourites.

Prince Harry reveals he wanted to leave the royal family

Prince Harry was the center of attention during his trip to Sydney.

Prince Harry has revealed he “wanted out” as a Royal

Why streaming movies will cost more from July 1

Australians can expect to pay more for streaming services such as Netflix when the new taxes kick in.

The new taxes from July 1 won’t hurt the MPs’ big pay rise

What's on the small screen this week

Ryan Shelton in a scene from True Story with Hamish & Andy.

HAMISH and Andy hear another funny story and Cleverman returns.

Your guide to fun at the Mount Larcom Show this weekend

Mt Larcom show June 26, 2016.Photo Mike Richards / The Observer

Your guide to having as much fun as possible at the Mt Larcom Show

Bonus Bill Busters Bingo card with today's paper!

Get an extra bingo car with today's paper.

Don't miss out on your bonus card.

Gateway to $3 billion, 4800 home new Coast city opens

The start of Peter Crosby Way at Sippy Downs, the northern access into the Harmony master-planned community at Palmview.

Palmview's $3b master-planned community of Harmony

Millionaire Nathan Birch to offload $55M in property

Nathan Birch wants to focus more on developing properties.

Sydney property investor has announced he is selling up

Government 'wrong' on home buyer's grant

Fresh REIQ figures show Gladstone's median house price for the March quarter dropped 11.6% to $271,500 from the previous quarter and units fell a dramatic 30.2% to $220,000.

Property expert says grant must cover built homes to help Gladstone

Fame factor boosts property prices in Byron

The stunning Clarke's Beach in Byron Bay.

House prices surge by an incredible 39.5% in star-studded area

Grass is greener for Warwick real estate

Warwick's rural charm and affordable property prices are enticing buyers from Brisbane.

Quality houses for half the price of Brisbane attracting interest

Ready to SELL your property?

Post Your Ad Here!