While you may have splashed out on some cut-price champagne to celebrate the holiday season and ring in the New Year, the children of the super-rich were sipping from magnums of champagne on yachts - and aren't afraid to flaunt their wealth on social media.
Images showcasing their mind-bogglingly lavish lifestyles over the holidays quickly appeared on the Rich Kids of Instagram blog.
Many of the 'rich kids' which appear on the website have thousands of followers who gawp, and even aspire to emulate, their upmarket lives.
One such snap featured Sycaruse University student Andrew Warren, who posted a photo of himself clutching a enormous bottle of champagne in his New Year's Eve snap.
Meanwhile, University of Manchester student Mae Sa shared a photo of stacks of Louboutin boxes with her 84,000 followers on Christmas Day, followed by a shot of her posing next to her walk-in shoe wardrobe - showcasing row-upon-row of the iconic red-soled shoes which cost hundreds of dollars each.
Nathaniel De Lorentis, who lives in Tokyo and uses the humble Instagram handle 'nathaniel_cashflow', posted a photo showing he and his mother's highly sought-after Birkin bags, in suede and mottled leather.
Days before, he posted a selfie showing the exclusive bags, rumoured to have a waiting list of up to six years at one point and costing between $13,000 and $190,000, lined up on a staircase.
"I was going to show you more, but unfortunately ran out of staircases," he quipped.
"Life is like a staircase, you gotta climb up, you gotta prosper, you got strive." - Nathaniel De Lorentis I was going to show you more, but unfortunately ran out of staircases😅 Tag a friend who likes to succeed! #lavish #hermes #givenchy #cartier #croc #lizard #suede #vintage #limited #rkoi #rkosf #richboy #rich #wealth #wealthyelite #bvlgari #dreams #motivation #ballin #filthyrich #beautiful #bling #success #onlyoption
And over 11,000 people would have seen Julia Moshy popping up on their Instagram feeds, looking cosy at a five-star luxury ski resort in Apsen.
Moshy's LinkedIn describes her as a fashion director and managing partner at the aptly named Endless & Elite.
Their staggeringly lavish lifestyles are in marked contrast to the 13 million people living in poverty in the UK over the holiday season.
The Trussell Trust warned it was expecting its busiest Christmas ever in providing emergency rations - with one million people now relying on food banks run by the charity and other organisations.
Inequality in the UK is now so extreme that the five richest families are wealthier than the bottom 20 per cent of the entire population, according to Oxfam.