THE Hobbit Battle of Five Armies was released on Boxing Day and the Gladstone Cinemas have been swamped with people trying to get a glimpse.
Senior staff member Daniel Noe said everyone loved the movie.
"We've had one young man who has come back to see the movie five times already," he said.
"He has seen it four times in 2D and once in 3D just to see what it's like.
"There have been quite a few people come to a multiple sessions early in the morning before they do their everyday job."
Theatre-goer John Pearce said he was expecting the movie to be a four out of five on his way into the cinema yesterday.
"To be perfectly honest it was not my thing," he said on the way out.
"There was too much CGI so I'd now give it a three out of five."
However, Stewart Rach said it was great. "The action and the closing out of the story was good," he said.
"He sets it up well to where Lord of the Rings takes off."
Mr Noe said it was great to see an array of movies to choose from.
"We have literally gone through 1000 popcorn buckets since Friday," he said.
"I love seeing people coming out of the cinemas laughing and smiling."
He said they had been waiting for the children's movies.
"There's Night at the Museum, Paddington Bear and Big Hero 6.
"It's about time we had some good kids' movies," Mr Noe said.
For those movie-goers who enjoy the Gold Room he had some advice.
"Make sure you book if you want to watch The Hobbit," he said.
"It has been booked out for every session since Boxing Day."