GROWING UP: The Guinea Group’s Allison Perry, owner Anton Guinea, Angela Layt and Sonia Mobbs are looking forward to growing the business.
GROWING UP: The Guinea Group’s Allison Perry, owner Anton Guinea, Angela Layt and Sonia Mobbs are looking forward to growing the business. Jake Jones

Gladstone business expands into recruitment

THE Guinea Group of Companies is undergoing a new stage of growth.

For the past decade it has been a technical labour hire firm, capable of connecting engineers with industry.

Owned and run by Anton Guinea, who also writes a weekly business column for The Observer, the business is expanding to include labour hire, human resources and recruitment.

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"We've started off with the smaller contractors," he said.

"With our current clients, we're on site within 24-48 hours."

In his strive to become a national business, there are great expectations for The Guinea Group.

"We've supplied technical labour to businesses locally and nationally for 10 years, but it's time to diversify and broaden our services," Mr Guinea said.

"Personalised service is our point of difference.

"We're obviously going to have to be price competitive to grow the business."

Essentially, he said the company has a database of workers that categorises their skill sets to enable TGG to link workers with their client's requirements.

"Once we know what their need is, we can address that and make sure that we fit the right employee into that role with them," he said.

The Guinea Group is growing to keep up with demand, hiring another office worker to concentrate on business development, bringing the group to three on site personnel and five people out in the field.

They have also been upskilling in various areas from technical knowledge, to learnings in recruitment labour hire and even updating their first aid qualifications.

Safety is also at the top of the company's list of priorities, with all personnel undergoing medical checks to ensure they are ready for any operations.

"I want to talk to them about my personal experience so they go out there with safety at front of mind," he said.

Mr Guinea was involved in a serious workplace accident in 1994 that changed his life and defined his future.

"It's around mindset and not treating labour hire people as labour hire," he said.

The Gladstone born and bred business owner said he was a strong supporter of the Buy Local campaign, and the aim was to fill the database with Gladstone contract workers.



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