Gladstone shoppers win as Coles, Woolworths price war looms
MARKETING expert and Associate Professor at the University of Queensland business school Jay Weerawardena said having Coles enter the Gladstone market will be a win-win for consumers.
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"What they'll normally do is start a price war to avoid consumers shifting," he said.
"They'll drop the price of bacon and do things like that.
"But really the big problem for Woolworths is Aldi… customers are changing from Woolworths home brand products to Aldi brands," he said.
Prof Weerawardena said that the Gladstone market should be able to accommodate both Coles and Woolworths.
"In the short term and long term it will be good for the customers," he said.
But the news for smaller retailers may not be so good.
"It can be disruptive [having Coles and Woolworths enter the market] because they will wipe out the small businesses like Foodworks and IGA," he said.