TO Kellie Benbendorf, the spring racing carnival is all about vibrant colours and a bright atmosphere.
And as the winner of the Cox Plate Fashions on the Field on Saturday, her advice comes with authority.
"It was overwhelming being named the winner," she said.
"The key is to never go to the races thinking you'll come away with anything."
Ms Bebendorf's ensemble was a combination of items she had on hand, and an exquisite fascinator designed especially for the event.
The fascinator, made by local business Funky Hair Bow Boutique, was the perfect finishing touch to the outfit.
"The dress was something I already had hanging up in my cupboard," she said.
"I think the most important piece of advice for someone wanting to enter Fashions on the Field is to have fun dressing up and to go in with no expectations."
The advice certainly paid off for the winner, who managed to secure several prizes including Gold Room tickets, a Lilly's hair voucher and a double pass to the next racing event at Ferguson Park.
And with the race that stops a nation only 10 days away, the fashion frenzy is only just beginning for the 2014 spring carnival calendar.