FAMILIES flocked to the monthly Beach, Arts, Music on Saturday to kick start the Labor Day long weekend.
Hundreds of people laid down a picnic blanket and strolled the Tannum Sands Millenium Esplanade from 2pm.
More than 100 stallholders were kept busy, selling street food, art and craft, sweets, clothes and much more.
Cute As Cake owner Sarah Walker had 25 different flavours of cupcakes at the start of the market and very few left at the end.
"I make them and get suggestions from my friends. I get people at work to taste test," she laughed.
The Strawberry Man's delicious treats were well and truly sold out by 5pm.
Locals Alex Matheson-Brown, Tom Weber and Bec Dunnett serenaded parents whilst children ran amok on the grass for hours on end.
The next BAM is on Saturday, November 1.