See this? Everton takes massive step into the future

YOU don't need much more indication of the strength and future of women's sport than an English Premier League club electing to use their ladies side to launch the 2018/19 away strip.

Everton Football Club last week launched their marketing campaign for the new strip, which is for the women's, men's and under-23s teams, and Everton Ladies are the face of it.

It's a continuation of Everton's 'Go On' campaign, which celebrates the spirit of the club and city that launched with the debut of the club's home kit earlier in the year.

It was also the club's pledge in Women in Football's 'What If?' campaign.

Women in Football, a network of females working in the industry in the UK, started #WhatIf in May and asked organisations, celebrities and the public to identify one way they could take action to improve things for women and girls within the football industry, whatever it may be.

Everton's pledge was '#WhatIf Everton became the first Premier League club to use their Ladies team to launch a kit?"

They've done it.

The promo video for the new away strip is narrated by Everton fan and MMA fighter Molly 'Meatball' McCann and starts with her saying "I'm telling you, we won't stop, we'll never stand still" over images of the ladies team training, city shots both historical and current and to a marching beat that's simply inspiring.

"Yeah, we know our history, but right now, we're creating our future. Moving forward. Advancing. Improving. Restless. Just like our city."

It's as much about the progress of women's sport as it is about the club and city itself.

"I'm telling you, there's going to be progress. There's going to be more. There's going to be a show."

Everton Ladies captain Danielle Turner told the club's website that it was a monumental campaign to be part of.

"I am delighted to be a part of this groundbreaking and inspirational campaign," she said.

"This is a kit that any Evertonian would be proud to wear.

"To have the chance to not only debut it alongside my teammates, but to be the first women's team to be given this opportunity, is a real reflection of Everton's one club philosophy and their commitment to growing the profile of the women's game."

The kit was worn for the first time by the women last weekend, on Sunday, July 22, during a pre-season friendly against Liverpool and also against FC Porto in the Algarve Football Cup on the same day. You can see the kit here.

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