Event to help reboot Coast businesses for digital economy

BUSINESSES from across the Sunshine Coast will converge at Sippy Downs today and tomorrow to learn how to embrace technology and tap into the digital economy.

The Business Rebooted event be held at the Innovation Centre to help businesses immerse themselves in "every conceivable aspect of digitisation".

Organiser and Maroochydore Chamber of Commerce member Stephen Clark, from Sparx Digital, said digitisation would create change in all industries, and present opportunities and challenges for businesses. 

"Going digital is not just about buying new software and hardware," he said.

"It's a strategic decision and a cultural shift of relevance to virtually every company, across all sectors. 

"Business Rebooted gives attendees all the right answers, enabling them to stay innovative and maintain top performance."

Speakers include Joel Ramirez, from Microsoft, Stephen Burns, from Ricoh, and state government representative Roger Sheehan.

Russell Mason, Chris Childs and Michael Shadforth will also keynote addresses. 

Mr Clark said the event targeted small and medium enterprises, who needed to keep abreast of technological developments and look closely at digitising their processes, products and business models as a means of achieving their strategic objectives. 

"More and more studies show that companies with a high degree of digitisation tend to come out on top in today's highly competitive markets, which is why attending Business Rebooted is so important," Mr Clark said. 

A team of independent experts also will provide SMEs with information and advice on their digital strategy at the event. 



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