Crystal Hudson and Lacey Streeter from the Observer sales team.
Crystal Hudson and Lacey Streeter from the Observer sales team. Brenda Strong

DRIVE reaches wider audience

READERS wishing to sell a motor vehicle will vastly increase their chances by reaching a new, wider audience from next weekend.

The Gladstone Observer is partnering with drive.com.au to provide an exciting new opportunity to market motor vehicles to a broad local and national audience.

From next Saturday, The Gladstone Observer will be rebranding the Drive banner as part of an integrated newspaper and on-line motoring marketplace.

Those seeking to sell their vehicle will have access to newspaper and internet options that will reach the local market as well as a potential audience of millions online and through mobile phones.

The Gladstone Observer media advertising manager Phillip Clynes said the new multimedia mix of DRIVE in paper and on-line is a powerful alliance.

“Our research shows that 90% of the Observer’s Saturday readers also drive a vehicle, of which 73% have 2+ cars in their households,” Mr Clynes said.



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