New tourism campaign reveals hidden wonders

IF you live in Gladstone but have never seen the wonders of Lady Musgrave Island or looked out over our rural lands from the top of Mount Larcom - that's all about to change.

Because while the city is known for its industry, Gladstone is an area full of surprises, and those hidden gems have become the focus of a new regional marketing campaign.

Images of the natural wonders we have to offer will soon be plastered on billboards, in this newspaper, on television, local radio and even at the cinema.

Locals and visitors will be taken on a journey discovering all the hidden tourism 'surprises' the Gladstone region has to offer through the campaign from Gladstone Area Promotion and Development Ltd.

GAPDL chief executive Glenn Churchill said it was a new and exciting milestone for the region's tourism sector with the launch of the 'Full of Surprises' campaign coinciding with upcoming major events.

"GAPDL is delighted to be partnering with Tourism and Events Queensland, the Gladstone Regional Council, local industry and businesses to foster and strengthen the region's reputation as a tourism destination for locals and visitors to enjoy what is on offer," Mr Churchill said.

And he wants locals to get on board and become ambassadors for the region.

He said the campaign was geared towards strengthening civic pride to ignite a positive, resident-led promotion of the region's tourism assets and lifestyle.

"This campaign will showcase the diverse tourism experiences available to both locals and regional, national and international visitors in the Gladstone region and entice more visitors to the destination," Mr Churchill said.

Mayor Gail Sellers said the visiting friends and relatives market was important to the region's tourism industry and lent her support to the new campaign

"Attracting more visitors to the region benefits the whole community through increased expenditure, not just for our tourism operators, but also local businesses and community event organisations.

"We value our strong partnership with GAPDL, their commitment to delivering this campaign, and in promoting, marketing and developing our region as a diverse and appealing tourism destination."

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