PlayStation 4 will sell well in Australia, Sony says.
PlayStation 4 will sell well in Australia, Sony says. playstation.com

Demand for PlayStation 4 is overwhelming, says Sony

LESS than one month out from the company's release of its next generation games console, Sony Computer Entertainment Australia reveals the company has been overwhelmed by the enthusiasm Australians have shown so far for the PlayStation 4.

"We've known for a while that we have something really special with PS4 and the number of pre-orders we're seeing through our retail partners affirms this belief. It's been seven years since we launched our last console in Australia and it seems the appetite for a high quality gaming experience continues to grow," SCE Australia managing director Michael Ephraim said.

Recent research from Roy Morgan Research (July-August 2013) revealed that 600,000 gamers are already intending to purchase PS4, which represents nearly double the number intending to purchase the competitor product.

Exploring the enthusiasm around the console's release, SCE Australia's own research revealed the top three features people are most excited about with the PS4 are the powerful processor, the line-up of new games and the DualShock 4 controller.

Ephraim continued, "Sony Computer Entertainment believes that it is important to offer as many gamers around the world the opportunity to get their hands on PS4 this year.

The features of the PS4 have really captured the imagination of Australian gamers, making demand far higher than we anticipated.

It's clear that PS4's powerful features, personalisation and unrelenting focus on what gamers love most is building up to one of the most exciting launches in our industry's history."



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