Business

Adapting better, faster than competitors key in business

THINK CREATIVELY: Business owners can survive by adapting and predicting future needs.
THINK CREATIVELY: Business owners can survive by adapting and predicting future needs. Thinkstock

"ADAPT or die" is the simplified philosophy of Charles Darwin's theory of evolution.

Documented over 150 years ago the process of natural selection still rings true, even in business.

While it seems a harsh message, it is a clear necessity that business must adapt to our ever-changing environment, or face natural selection.

Darwin's theory submits: "Natural selection acts to preserve and accumulate minor advantageous genetic mutations. Suppose a member of a species developed a functional advantage (it grew wings and learned to fly).

Its offspring would inherit that advantage and pass it on to their offspring.

The inferior (disadvantaged) members of the same species would gradually die out, leaving only the superior (advantaged) members of the species."

Lucky for business owners, we don't have to wait for a genetic mutation to develop a functional advantage, but instead can plan, innovate and create our own advantage.

Crystal McGregor.
Crystal McGregor.

Business people and politicians have been debating for years whether to continue to invest in struggling markets or invest in finding and creating new markets to meet demand.

Successful futurists and entrepreneurs can predict future needs for services and products.

Case in point: looking into last century when factories become automated, people were fearful that there would be no more work.

But, they survived.

Even more than that, instead of slaving away at labour-intensive work, they became creative and developed new products and technology - the next step in evolution.

Looking at your business, do you struggle to retain the status quo or do you wear that creative hat and see where your business can go?

The secret is to lead the change or to adapt better and faster than your competitors, although, being a leader can create risk and adapting may be difficult and cause angst.

Successful futurists and entrepreneurs can predict future needs for services and products.

However, not all of us hold that talent, yet we can still adapt by being creative.

Evolution is not as difficult as you might think.

It's all about the needs of people - your clients, your staff and you.

Topics:  business buy local crystal mcgregor evolution gladstone opinion



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