Gladstone marketing agency Cooper McKenzie turns 10
TEN years ago today Gladstone marketing company Cooper McKenzie was born.
It all started when Grant Cooper, a breakfast announcer at 4CC, and his wife Nat Cooper, who was running CQ Online Audio from home, started talking about expanding.
They were already in the game with CQ Online Audio, an on hold message marketing company, and decided to put together a business plan.
Enter Jamie McKenzie. He wrote the business plan, realised it was strong and offered to be a partner.
That day, in 2005, the proposed agency became a reality.
Among the three directors there are more than 100 years' years of marketing and advertising knowledge which allowed them to expand, at one stage with two offices and 13 staff.
That's been scaled back to just the Gladstone office and ten staff, but the company is going strong.
National brand Qantas Link has been a client since 2006 - which is quite impressive for a little agency in regional Queensland.
During their ten years the world of marketing has grown rapidly.
Director Grant Cooper said the explosion in the digital sphere and the addition of digital free-to-air television stations have been the biggest game changers since the agency started.
"There's now more pieces to the pie," Mr Cooper said.
"Instead of buying channels you're buying programming so you can really target particular demographics and the specific types of people who are watching what programming."
Cooper McKenzie celebrated their milestone on October 23 with a birthday party at Lightbox.
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Top 5 marketing tips from Cooper McKenzie Marketing
- Act positive - be positive. You're existing in the new 'normal'... so start by finding positives, being more proactive and working with what you've got.
- Find and exploit your unique selling position (USP). What do you do that no one else does. (don't say "best range or best service" either - you're opposition just said the same thing!)
- Formulate a marketing budget - and stick to it. Understand what your business can afford and go hard. Unless you're fighting for your clients attention - you will lose them.
- Invest in your brand. If your brand identity is tired, you're losing potential customers. And let's be clear - your brand is not just your logo. We're talking about your product, reputation, values, purpose, strength and the emotional connection your customers get when experiencing your product or services.
- Be digitally relevant but don't become online obsessed. Simply getting a Facebook page for your business does not constitute a marketing strategy. You need to be online but keep things in perspective. Traditional marketing means are still around - because they still work.