Channel Ten flop The Shire
Channel Ten flop The Shire Nigel Wright / Channel 10

Channel Ten struggling with ratings

CHANNEL TEN has lost its sixth consecutive week of ratings against the ABC's flagship channel ABC1, compounding a growing perception that Ten is now Australia's ''fourth'' network.

The youngest of the three commercial networks has traditionally placed third behind channels Seven and Nine.

But a series of disastrous program launches, a dependence on younger viewers despite the fragmentation of younger demographics by digital and pay channels and a general malaise in the TV economy have coalesced to form a perfect storm around Ten.

Last week Ten lost to the ABC by more than 3 percentage points: Ten drew only a 10.3 per cent share, compared to the ABC's 13.5 per cent.

Not only was it Ten's sixth consecutive loss to Aunty on an individual channel basis, but its fifth loss on a multichannel (Ten, Eleven and One versus the ABC channels) basis.

 

Read more at Brisbane Times
 



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