Changes at the top as entertainment centre aims high
CHANGES are afoot behind the curtains of Gladstone's new entertainment centre with plans to get more "bums on seats".
While the shows go on at the state-of-the-art $23 million Gladstone Entertainment Convention Centre, internally there will be a change and increase to the marketing function to secure a wider range of events, and the use of simple and scientific methods to learn about what people want to see.
GECC acting general manager Michael Bloyce said the opportunity to generate revenue had increased, which would enable the centre to continue its proud tradition of re-investing into community events.
"The more bums on seats we can get by bringing performances and events that people are prepared to pay to see, the less reliance on the public purse and the more things we can do for the local community," he said.
"It is a balancing act (pardon the pun) and we are making some changes that will help us adapt to that over time."
Mr Bloyce said programming for the venue was a mixture of past experience, current trends and engaging with potential patrons.
"We use a variety of methods (some simple and some more scientific) to do this and there is always learning from experience," he said.
Mr Bloyce said marketing resources were being increased by 20 hours a week to enable promotion of the expanded venue and its facilities to the conference, meeting and exhibition market.
"This will further assist in securing the wider range of events that the venue can now support," he said.
- Michael Bloyce is managing the venue alongside his regular duties as arts and culture manager, while the general manager is on 10-weeks leave.
- The technical manager resigned after 18 years of service. The position will be permanently filled.
- The marketing function, currently contracted out to a firm, will be brought back in-house.
- Those positions will be advertised in coming weeks.