Celebrity charity campaign 'WakeUpCall' overtakes UK

THERE appears to be a new charity craze sweeping social media - #wakeupcall, in which the famous take pictures of themselves after they've just woken up.

Much less entertaining than the ALS Ice Bucket Challenge, which died after everyone on planet Earth had drenched themselves in freezing water (although we're still hoping Vladimir Putin might just be late to the party on that one), Wake Up Call raises money for Unicef's Syria Emergency appeal.

Unlike similar charity pursuit #nomakeupselfie, which raised funds for Cancer Research UK, Wake Up Call has attracted men to take part, as well as women - Stephen Fry, Dan Snow, Darren Brown and Tom Hiddleston have already shared their photos on Twitter, in turn nominating three others to get involved.

Models, magazine editors and actors have shown their support, allegedly photographing themselves as they appear first thing in the morning, and launched by Jemima Khan.

Key trends so far include lots of tousled bed hair and doey Bambi eyes.

Assorted highlights include Hugh Grant's entry - depicting him before any morning grooming:



And Naomi Campbell's Instagram shot, which shows the supermodel with the kind of natural makeup that takes 40 minutes to apply:


#WAKEUPCALL Text SYRIA to 70007 (& donate £5). It's for the 6.5 Million Syrian children effected by conflict (via #UNICEF) 🙏🙏😘😘😘 ❤️❤️. Post a photo or video of yourself when you wake up, and pass this message.

View on Instagram

Then to Nigella Lawson's picture, in which she cunningly manages to hide most of her face:

No word yet on whether a similar campaign will roll out here in Australia, although considering our love of all things celebrity, it's probably only a matter of time.

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