LEARNING PATH: Martin Karlsen from DMS, new business starters Ajay and Pushpa Bakshi and Matt Inglis from ISAM put their learnings into practice on a case study at the AIC Innovation in Business workshop.
LEARNING PATH: Martin Karlsen from DMS, new business starters Ajay and Pushpa Bakshi and Matt Inglis from ISAM put their learnings into practice on a case study at the AIC Innovation in Business workshop. Mara Pattison-Sowden

Workshop helps businesses to innovate

WELL-known Gladstone businesswoman and yoga instructor Pushpa Bakshi has a new business plan in mind.

But she's keeping it close to her chest for now.

She's hopeful, however, that a State Government Innovation in Business Workshop at Gladstone Entertainment Convention Centre on Wednesday could increase her chances of making it a success.

She and partner Ajay said their concept was something that hadn't been done before in Australia.

"We're a new model and we need to know how to do it - there are no tracks to follow," Ajay said.

"We've got a lot of new ideas so it's (the seminar) been pretty helpful."

"It doesn't matter how long you've been in business, you always get something out of sessions like this," Mrs Bakshi said.

A diverse group of 15 people went home with a greater understanding of innovating their businesses on Wednesday.

Product Development specialist Robert Geddes made the group think hard about their situations.

Martin Karlsen from mining service provider DMS said innovation was a key word at a recent industry conference.

"We're (DMS is) going to explore a new area and this will be handy to help with that," he said.

Mr Geddes said there were three main tools people had to understand when it came to business.

"Most leaders realise there's pressures and they need to keep innovating," he said.

He advised participants it was important to encourage key people as well as personnel from each area to be involved in innovation, because everyone could give a different perspective.

KEY POINTS:

Businesses should:

  • Identify the needs of the business
  • Understand the customers' pains, gains and needs
  • Find differentiation in competing businesses


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