News

Bundy Rum growls at rumours

Bundaberg Rum’s John Green and icon Bundy R Bear.
Bundaberg Rum’s John Green and icon Bundy R Bear. Rob Barich

THERE is no sign of a last drinks call in the Bundy Bear’s future, despite what you may have heard.

As the much-loved Bundaberg Rum brand announced a change to the Bundaberg Distilling Company’s logo, rumours began flying that Bundy R Bear was getting the axe from his home of more than 50 years.

However Bundy Rum’s mother company, Diageo, yesterday has assured us the popular polar bear would be staying put, both on the bottle and in advertising campaigns.

“Bundaberg rum’s mascot, Bundy R Bear is still featured on the product range,” the company said.

Bundaberg Rum marketing manager Matt Bruhn added the rum brand would also continue to use Bundy R Bear in future advertising.

The only changes to the brand will be a redesign of the Bundaberg Distilling Company’s logo, which does not feature on the spirit bottle.

The new logo shows the faces of Bundaberg Rum’s founding fathers, Frederic Buss, AP Barton, and FL Nott.

Together, they rescued the now famous Bundaberg Distillery from liquidation in 1894.

“This is the first redesign for the brand since 2004,” Mr Bruhn said.

“Bundaberg Rum’s new iconography and packaging enhances the brand’s strong credentials, whilst highlighting its origins and reputation as quality rum.”

Just hours after the announcement, a Facebook page, Save the Bundaberg Rum Bear, was established.

However media and marketing website MuMbrella has slammed the page, saying the whole process was one big publicity stunt.

Writer Tim Burrowes investigated the page and claims he found “a remarkable coincidence” — that employees of a publicity company were some of the first to join the page, which had only 59 members on Thursday afternoon.

“Here’s another coincidence,” Mr Burrowes said.

“Via Facebook, I was invited to ‘like’ the group this morning. The person who invited me works at digital agency Amnesia Razorfish. Guess who’s on Amnesia’s client list on their website? Diageo, owner of Bundaberg Rum,” he wrote.

Misunderstanding or media stunt?



Date nights under $50

ACCORDING to The Bachelor falling in love involves helicopter rides, private jets, shopping trips, and we mustn’t forget the hot tubs.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Insider’s guide to the best rooftop bars

Eleven Rooftop Bar is one to put on your hit list.

SEE the world from a different perspective...

Where to get your hands on the best wings

Try out these bad boys at Buffalo Bar.

IS THERE anything better than a wicked bowl of chicken wings? Nope.

Notorious 'pirate' vessel on its way to Gladstone

LIVING HISTORY: Graeme Wylie on board his replica 15th century caravel Notorious. Below: The ship's iconic silhouette.

Graeme and Felicite Wylie are living the dream.

'60s rock legends set to stun with mega concert

Impersonator Eddie Daniels will be bringing his Roy Orbison and Elvis Presley show to Gladstone next month.

'Mega concert': this one is for the Elvis lovers

Former Australian Idol winner brings Irish cabaret to Gladstone

Damien Leith will be performing his show 'The Parting Glass - an Irish journey' in Gladstone later this year.

'See them crying': the show leaving crowds with mixed emotions

Local Partners

Better phone service for Gladstone's regional towns

Telstra: "This technology is delivering big benefits to these rural and regional communities”


Win a $1000

GROCERY GIFT CARD!
Learn More

What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

What public holidays are left in 2017

Ipswich residents will get the day off tomorrow for the show.

IPSWICH residents will get tomorrow off for the show

Caitlyn comes home to launch debut album

Gympie's Caitlyn Shadbolt will launch here debut album Songs On My Sleeve at an exclusive all-ages concert in Gympie on Friday, May 26.

Win tickets to Caitlyn's album launch

'60s rock legends set to stun with mega concert

DRESSING up as the king of rock and roll doesn't seem like an obvious career choice.

Former Australian Idol winner brings Irish cabaret to Gladstone

Damien Leith will be performing his show 'The Parting Glass - an Irish journey' in Gladstone later this year.

'See them crying': the show leaving crowds with mixed emotions

Rebel Wilson says she didn’t have to lie to make it

Rebel Wilson fronts the media on day two of her trial.

I'm not glamorous, but that doesn’t make me a liar

All bets on Judah to win battle to become the Voice

Judah Kelly from The Voice.

Judah Kelly is the clear favourite to win the competition.

Kim Kardashian slammed over Manchester tribute

Kim Kardashian's tribute to Manchester didn't go down well

Top Gun 2 movie is happening, Tom Cruise confirms

Tom Cruise in a scene from the movie Top Gun.

TOM Cruise delights fans with announcement on Sunrise.

The first Baywatch movie reviews are in

From left, Jon Bass, Alex Daddario, Zac Efron, Dwayne Johnson, Kelly Rohrbach, and Ilfenesh Hadera in a scene from the movie Baywatch.

Critics were less than impressed.

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

New tool reveals which areas are most 'vulnerable' for renters

An aerial shot of Agnes Water main beach. According to new information, people renting in the region are more vulnerable than those in Gladstone suburbs.

Big differences between living in Gladstone and outer areas

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

Ready to SELL your property?

Post Your Ad Here!