BREASTFEEDING mums who sat outside the Channel Seven studios in Sydney yesterday say they are stepping back from their battle over their right to feed in public.
.But they add the war to have the practice more widely accepted is far from over.
More than 100 mums, partners and babies sat outside the Sunrise studio in a peaceful protest against presenter David Koch's comment that it was "fair enough" for people to ask breastfeeding mums to be more discreet when nursing in "high traffic" areas.
Like many viewers, mother of four Amy Ahearn took exception to the word "discreet", claiming it held negative connotations that could make mothers feel ashamed of feeding their children.
The Sydney resident appeared on the show with her four-month-old daughter Bennie to spread her message that women should not feel ashamed or feel they had to hide away to feed their babies.
Mr Koch refused to take back his earlier remarks, claiming he was entitled to an opinion, but he did apologise to those who felt they had been attacked by his words.
Mrs Ahearn said she was satisfied this was another step towards greater acceptance.
She did not see the need to continue with a Facebook group or any other form of campaign at this stage.
The row came after a woman was asked to leave a Bribie Island public poolside location after complaints over her breastfeeding.