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BMW unleashes new bike on Proserpine track

The new BMW G310R in action at the Gunyarra race track near Proserpine on Tuesday.
The new BMW G310R in action at the Gunyarra race track near Proserpine on Tuesday. Peter Carruthers

MOTORSPORT: Ten journalists from across Australia came to Proserpine on Monday to get a look at the new offering from BMW - a small capacity 310cc learner approved motorcycle.

National marketing manager of BMW Motorrad Australia Nigel Harvey said the race track at Gunyarra suited the new bike, and its proximity to the Whitsunday Coast Airport as well as ideal weather conditions all contributed to make the Lascelles Av track an attractive option for the national launch.

"This track provides a really good mix of great riding conditions in great weather," he said.

The new BMW G310R in action at the Gunyarra race track near Proserpine on Tuesday.
The new BMW G310R in action at the Gunyarra race track near Proserpine on Tuesday. Peter Carruthers

The G310R is the first entry into the sub 500cc market for BMW and is targeted at new and young learner riders.

"What that means for us as a brand is that we are talking to customers at a much earlier point," he said.

"If the average age at the moment is between 40 and 55, a learner can be 18. There is potential for us to get customers into the brand earlier."

National marketing manager of BMW Australia, Nigel Harvey, shows off the new BMW G310R at the Gunyarra race track near Proserpine on Tuesday.
National marketing manager of BMW Australia, Nigel Harvey, shows off the new BMW G310R at the Gunyarra race track near Proserpine on Tuesday. Peter Carruthers

The new bike is a 310cc double overhead cam chain driven machine with what Harvey described as a "grown up appearance".

"And we say that because there are a lot of bikes in the market that are targeted to the younger audience. We see this as an opportunity for learners but also returning riders."

The bike has a 180 degree head, which means the inlet valve faces forward and the exhaust values face backwards.

"That means that the motor is positioned in the frame with a rear bias, which means there is a logical flow of gas at the front through to the exhaust at the rear," he said.

The Melbourne based BMW team also conducted track tests and a dealer launch on Tuesday.

The Australian model is identical to the globally released G310R.

Topics:  bmw motoring

News Corp Australia


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