Bang Showbiz

Beyoncé: Woman are pressured into perfection

SINGING star Beyoncé believes there's too much pressure on women to look perfect.

The 32-year-old singer has released a behind-the-scenes look into the making of her 'Pretty Hurts' music video, which is based on the standards of 'beauty' set by society.

The video director Melina Matsoukas said: "The concept of the video is really a behind the scenes look into society's take on beauty and how it doesn't bring you happiness and it doesn't move you forward in life. It's really finding yourself that brings you happiness."

The video demonstrates the extreme lengths women go to into order to fit in, and in one scene Beyoncé pretends she's preparing for cosmetic surgery and Botox.

She explained: "I'm pretending to get a face-lift and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us. Some of the things that young women go through, it's just really heartbreaking for me."

The dramatic video was inspired by a photograph of Beyoncé as a child, standing in front of a fireplace, surrounded by trophies and awards she had won.

She said: "When you get this trophy and you're looking at it. Is it worth it?"

The video ends with the stunning singer smashing up her trophy display and admitting that beauty should come from within and the most important thing is happiness.

She concludes: "That song represents finding that one thing in the world that makes you really happy."



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