BEHIND THE SCENES: The making of a catchy headline
Some stories more than others lend themselves to a catchy headline.
It might be a pun that's going begging, a touch of alliteration or the chance to bust out a rhyme.
Going the extra effort we think adds great value to our stories and so too do our readers.
So, when stories like this come along, we like to make the most of them.
It isn't to take away from the story content, but even the most serious yarn needs a good headline; and sometimes those are the ones that give us the best chance to get creative.
An Email-All email goes out, giving the team of reporters and sub-editors about half an hour or so to submit their best headline entries.
More often than not, these wonderful and often whacky lists are compiled, one is selected, and the email is deleted and the headlines lost.
Well, I couldn't let this lot go to waste.
Below are the headlines that were sent in last night, for a court story by reporter Ross Irby (who is no amateur when it comes to writing a catchy headline himself) about a fight over a hen that rocked a neighbourhood.
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You can read the full story here.
POULTRY IN MOTION: Wandering chook causes feathers to fly
COCK FIGHT ENDS IN COURT
FOWL THROW COMES HOME TO ROOST
COCK-A-DOODLE-DO OVER FLYING ROCK
NEIGHBOURS IN A FLAP OVER CHOOK
MAN ANGRY OVER POULTRY SUM
How do you feel about puns?
This poll ended on 17 December 2015.
Love 'em. I'll giggle every time.
Grooooan. Spare me.
I hate other people's puns, but mine are hilarious.
I appreciate them if I'm in the mood.
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
CRYING FOWL: Chook owner angered after court appearance
FARMER FALLS FOWL OF NEIGHBOUR
CLUCK OUT OF LUCK
NEIGHBOUR ROW EGG-SPLODES OVER WANDERING CHOOK
FEATHERS RUFFLED OVER NEIGHBOUR'S WANDERING CHOOK
FEATHERS FLY IN NEIGHBOUR ROW
Came up with a better one? Email us at email@example.com