Beauty brand Ella Baché picks Gladstone for expansion

WITH the Australian beauty industry currently amassing almost $4 billion revenue annually, people in Gladstone have the opportunity to stake a claim in that success with leading beauty retailer Ella Baché selecting the region as part of its current expansion plans.

Despite a weakened economic climate consumers are still prepared to pay for the little luxuries in life including beauty treatments and products, highlighted by the industry's 1.8% average growth last year.

In comparison, Ella Baché achieved more than double the average industry growth with a 4% increase in turnover last year.

The popular beauty brand anticipates a similar level of growth in the next financial year, and aims to open six new salons to add to its current 110-strong network.

The selection of Gladstone as the perfect position for the company's next franchise was based on a strong footprint of its prime target market, a robust local economy, a higher-than-average household income in the area and an opportunity to provide a wider range of high quality beauty services.

Ella Baché CEO Pippa Hallas said the business' above-average growth was a positive indicator of the success a salon owner could expect.

"We're seeing a year-on-year increase in consumer spending as confidence returns," she said.

"Women in particular are happy to spend money on themselves when they know they are receiving a premium treatment performed by a highly qualified skincare expert.

"One of our key differentiators is our ability to offer high quality beauty services and products in convenient, accessible locations across the country.

"We now want to extend that offering to Gladstone."



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