Menu
Lifestyle

Aussie model a huge hit in US thanks to Super Bowl ad

AS millions tuned in to watch this year's Super Bowl, Aussie model Ellie Gonsalves made her debut on international television.

The Brisbane born beauty and three time Maxim Magazine cover girl, is the star of a $10 million advertising campaign for NSW-based wine company Yellow Tail which kicked off during the world's most iconic sporting event.

'Happy #SuperBowl Sunday'

But it gets better - Gonsalves' career defining moment also coincides with her 25th birthday.

"It's game time and birthday celebrations with my best friends," the stunning model wrote to Instagram, toasting

Yellow Tail wine with her pals and looking game-ready in knee high boots and a tight number 12 Patriots top.
 

Birthday drinks

'We're #Patriots girls'

We're #Patriots girls. 🔥🤙🏽@pompomdaisy #SB51 #SuperBowl #SuperBowlLI

A photo posted by ELLIE GONSALVES (@ellie_gonsalves) on

The wildlife ambassador and swimwear designer gave her 1.6 million social media fans a treat in the lead up to the ad's debut, posting a saucy picture of herself in lingerie with a football and a bottle of wine.

"Happy #SuperBowl Sunday. Celebrating my birthday today by watching the @YellowTailWineUSA commercial air during the #BigGame! LETS GO!"

Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied
Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied Supplied


The Los Angeles based model makes a cameo appearance in the 30 second advertisement which aired during the first half of the game, and feature a man in a yellow suit, Roopert the kangaroo and a bikini-clad Gonsalves on a sunny beach.

People on social media were quick to show their approval.

'I didn't know who Ellie Gonsalves was before Today, but after that commercial I'm a big fan,' one fan wrote on Twitter.

'Happy Birthday!! I saw your commercial on the Super Bowl and you looked amazing,' another wrote.

Yellow Tail was the first Australian brand to advertise during the Super Bowl and was also the first wine producer in more than 40 years to make an appearance in the NFL's annual blockbuster showdown.

Gonsalves’ career defining moment coincides with her birthday.
Gonsalves’ career defining moment coincides with her birthday. Supplied

The ad signals the beginning of an 18-month, $10 million marketing campaign for Yellow Tail, which is aiming to attract more millennial drinkers in the United States.

Yellow Tail sells about 8 million 9-litre cases of wine in the US each year, comprises 55 per cent of the Australian wine exported to the US and is the No. 1 imported wine brand in the US by volume.

Originally published as US goes nuts over Aussie model in Super Bowl ad

Topics:  editors picks super bowl

News Corp Australia


REVEALED: Gladstone political donors snub LNP

A 43-year-old woman has been charged with making counterfeit money

Here's where Gladstone's political donors are splashing their cash.

Two stubbies in the fridge remind drunk driver of messy night

Stock photo.

Drunk cook caught after drinking at Agnes Water Tavern

Mercure Gladstone still stars despite downturn

TOP SERVICE: Mercure Hotel general manager Craig Conley with staff member, Meghan Darby, won a Gladstone Best in Business Award, 2017.

Awards boost morale at top Gladstone hotel.

Local Partners

Musk’s electric Tesla truck ‘better in every way’

Elon Musk said at the unveiling he was confident his new electric truck was “better in every way from a feature standpoint”.

Woman shocked by 3m snake in bedroom

Susie the dog and Jan Nielson heard noises under her bed and discovered a 3m python in her bedroom at her Trinity Park home. PICTURE: STEWART McLEAN

A woman received the fright of her life

Australia’s deadly workplace crisis

Australia is facing a major mental health crisis. Picture: NASA imagery

“Everything was closing down, the sound was muffled."

New V6 Toyota Camry is up to $10,000 more than Aussie-made model

The new Toyota Camry has arrived.

You can now put a price on local manufacturing.

Macca’s reveals staggering Aussie grocery bill

McDonald’s spends $1 billion on Australian produce a year. Picture: Paul J. Richards/AFP

More than 90 per cent of its ingredients are locally sourced

It took two transplants to save this dad's life

NEW LIFE: John Weiland received a new liver in 2016.

Eleven days later, he received a second transplant.

Abandoned dog ‘dies of broken heart’

Nube Viajera, a dog abandoned at a Colombian airport, has reportedly died of a broken heart. Picture: CEN/Australscope

Dog wandered through the airport to the point of exhaustion.